![]() The smaller firms or freelancers can be a one-stop shop for everything. What about smaller design firms or freelancers? What kind of technology are they adopting to help them do their work? We’re seeing more and more people use that KeyShot file as a cross-functional single source of truth for final visualization, to ensure that when they’re producing marketing or ecommerce assets, they’re doing so based on the most accurate representation of that physical object. What’s also happened with the big commercial clients is an understanding that once they have this 3D asset in KeyShot, they can use it to replace photography and marketing. That allows a level of detailed decision-making from the 3D printing, instead of having to create physical samples. KeyShot’s 3MF export, which we worked on with Stratasys, has really allowed people to use that same KeyShot asset to produce a 3D print that can have things like transparency in it, which was not really something you would have seen in years past. In addition, we’ve definitely seen 3D printing grow tremendously. Those decision makers can quickly see an WebGL version alongside rendered hero images, 360-degree views they can even see it in AR and VR with a QR code that works on Android or iPhone. That’s our newest product, and it allows designers to produce one single link out of KeyShot that can be used downstream for decision makers to review. They’re sending visuals out for approval and feedback directly from KeyShot, no rendering required, with Keyshot Web. One common thing we’re seeing is digital design reviews. And they’re really pushing the envelope in terms of all the ways that KeyShot can be used. ![]() Our larger commercial clients usually have a lot of advanced users and a large pool of KeyShot users. What kind of technology are in-house industrial design teams adopting? KeyShot has lots of big commercial clients around the world. Our customers have realized that KeyShot gives you the ability to do all those things from one asset. Sometimes you want a very detailed rendering, sometimes you want a sense of scope and scale. So now, people are realizing that throughout the decision-making process, visualization can be used for different things at different times. But if you communicate that in AR or VR, you can provide a sense of the actual scale of the object and let a viewer explore its details, right? For example: if you have a very large installation, a rendering is never really going to do it justice, even if you put a person next to it. Plus, with capabilities like augmented reality and virtual reality, you can see even more context and detail. Now that people understand all the ways you can make 3D visuals, and all the output you can get – like 360-degree views, exploded views, animation – they’re realizing there’s so much more they can do with that output. Second, the use of 3D design is maturing. We recently conducted a survey of nearly 2,100 industrial designers their biggest concern for the immediate future was meeting the production volume of their work. What do you think is driving this third phase, this need for more collaboration and a faster workflow?Ī couple of things.
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